“Ortomercato” Wholesale Fruit and Vegetable Market in Milan


The company, after being awarded the international ideas competition, has prepared the Feasibility Study to investigate various sustainability scenarios – both technical and financial – for the redesign of the New Wholesale Market and for the redevelopment of the surrounding areas, that led to the conception of the first Scientific and Technologic Food Park (Pa.S.T.A.). A great project for Milan that, “linking back” the are to the urban fabric, could potentially allow the market to be built in a perspective of public-private partnerships.




Feasibility. Masterplanning. Project Management.


Milan, Italy

Project Team

Project Team: Federico Oliva Associati, ABDR, Systematica, KPMG, Idea eng., Avalon

Technical Data

Area: 490,000 m2
Market: 294,000 m2
Urban Facilities and Services: 196,000 m2