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Proger Art & Culture

Engineering Culture - Public Art Consultancy Services

Proger Art & Culture emerges in the cultural consulting market as a comprehensive global leader. While numerous consulting firms offer specialized services in specific aspects of cultural planning, creation, and management, we are capable of integrating strategic vision, content development, operational excellence, and impact assessment at an international scale, leveraging on our established engineering expertise and global project portfolio and building upon top global professional expertise and talent to create a new paradigm.

A History of Value Generation

PROGER, managing the Riyadh Art Program for the Esteemed Royal Commission for Riyadh City, is a pioneer in this remarkable field in Saudia Arabia. In line with Vision 2030 and its Quality of Life Targets Riyadh Art will encourage the understanding and appreciation of Art and will transform the urban fabric with new key landmarks, strategically positioned across the city.

We’ve been the first to do something like this, accepting the challenges and opening up paths never before taken.

The project presented several difficulties, PROGER has effectively filled the gaps and moved forward thanks to precise governance processes setup and the engagement of dedicated expertise, carefully selected and managed.

Our Strategic Advantage

Proger Art & Culture is uniquely positioned to address this market opportunity by leveraging several key advantages:

  • Proger’s established global presence provides immediate access to key markets and existing client relationships across multiple sectors.
  • The company’s proven expertise in managing complex, large-scale projects can be effectively adapted to cultural sector requirements.
  • Existing capabilities in engineering, project management, and sustainability can be integrated with cultural sector expertise to create unique value propositions.
  • The company’s experience in public-private partnerships and stakeholder management aligns perfectly with the collaborative nature of major cultural initiatives.

Our Competitive Advantage

Proger Art & Culture emerges in the cultural consulting landscape with distinctive competitive advantages that stem from its unique positioning as a specialized division of Proger, a global leader in engineering and project management.

  • Engineering Excellence Meets Cultural Vision
  • Global Reach with Local Sensitivity
  • Data-Driven Cultural Intelligence
  • Project Management Heritage
  • Cross-Sector Synergies
  • Innovation Leadership
  • Resource Optimization and Risk Management
  • Market Position and Financial Strength

Long Term Value Creation

Beyond immediate project benefits, our integrated approach generates substantial long-term value:

  • Sustainable operating models developed through comprehensive planning typically reduce ongoing operational costs while improving service delivery to ensure long-term operational viability.
  • Knowledge transfer through integrated project delivery builds client capabilities, reducing future consulting needs, and securing lasting organizational impact.
  • Strategic partnerships facilitated through our integrated network typically generate additional value through enhanced opportunities and resources. Our global relationship network creates ongoing value even beyond the initial project scope.

The 4 Pillars of Excellence

Strategy

The Strategy Division represents the intellectual and analytical foundation of Proger Art & Culture, where visionary thinking meets practical implementation.

This division transforms cultural ambitions into actionable plans through three specialized units:

  • Strategic Design
  • Marketing and Communication
  • Data Analytics

Content

The Content Division stands at the creative heart of our organization, ensuring artistic excellence and cultural relevance across all projects through three specialized departments:

  • Curatorship
  • Ideas Development
  • Scouting of Talents

Management

The Management Division ensures that creative visions are transformed into successful realities through meticulous planning and execution:

  • Management and Implementation
  • Public Relations

Impact

The Impact Division ensures that our projects create lasting value for all stakeholders through careful measurement and strategic planning:

  • Evaluation and Monitoring
  • Sustainability

Services and Activities

Creating a multidisciplinary Team, with diversified skills and expertise, the Company can deliver complex projects in the field of Art & Culture, with a particular expertise in the management of Public Art projects.

The main activities – better detailed in the following sections – can be summarized in five main categories:

  • Curation, Strategy and Research
  • Financial Analysis and Budgeting
  • Management of Competitive Processes
  • Project’s Development and Implementation
  • Legacy and Maintenance Plan

Our Team

Francesco Rutelli is a distinguished Italian leader with a 30-year career in politics and public service (1983–2013), and a strong focus on culture, urban transformation, and innovation. Highlights of his political journey include serving as Mayor of Rome (1993–2001; he was the most-voted mayor in the City’s history), Deputy Prime Minister and Minister of Culture (2006–2008), and multiple terms in the Italian House, Senate and European Parliament.

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He decisevely championed constructions such as the Rome’s Auditorium Parco della Musica Museo MAXXI, Scuderie del Quirinale, and Museo dell’Ara Pacis, along with modernizing first-class Italian venues like Palazzo Barberini, Venaria Reale, Museo dei Bronzi di Riace, MACRO, and the Capitoline Museums. He was instrumental in embedding contemporary art into urban spaces, exemplified by the Arte Metro Roma initiative.

Since retiring from politics, Rutelli has focused on cultural diplomacy and innovation, founding initiatives like the Soft Power Club, Videocittà (a leading Festival of moving images), and ANICA Academy for training in film and digital sectors. He has also been active in promoting cultural cooperation internationally, working with organizations such as ICCROM, and pioneering sustainability education. His work continues to bridging culture, heritage, digital innovation and forward-thinking, pragmatic development strategies.

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Antonio Mastrapasqua is an Italian public and private executive. He was President of the Italian National Insurance Institute from 2008 to 2014, CEO at Equitalia, public company for the collection of all state taxes and public charges, Chairman Idea Fimit, No. 1 European real estate asset management company.

A graduated in Business Economics, he is the owner of Studio Mastrapasqua in Rome and is registered with the Order of Chartered Accountants of Rome and the Register of Auditors. He has carried out corporate restructuring interventions for industrial and service groups, following the financial, organizational and corporate aspects. Since 2019 he has been a member of the Board of Directors and Deputy Chairman of Proger. He assisted the CEO in managing the International Development & Coordination Office, the structure that coordinates the company’s foreign activities.

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Nicola Radice is an executive leader and a seasoned architect with over 20 years of experience, he has been a resident of Saudi Arabia since 2013. Holding an Executive MBA from Luiss Business School and a Master’s in Architecture from the Polytechnic University of Milan, Nicola combines strategic leadership with innovative thinking.
As Branch Manager at PROGER S.p.A. in Saudi Arabia, he oversees an aggregate of $500M+ projects for prestigious Clients, including Saudi Arabia’s Ministry of Interior, the Royal Commission for Riyadh City, and the Human Resources Development Fund (HADAF), ensuring operational excellence and Client satisfaction.

A licensed architect with ARB, RIBA, and the Saudi Council of Engineers, Nicola transforms complex challenges into visionary, high-quality solutions across sectors.

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Pier Luigi Sacco, PhD, is an Italian academic specializing in cultural economics and policy. He is Professor of Biobehavioral Economics, Department of Neuroscience, University of Chieti-Pescara, Senior Advisor to the OECD Center for Entrepreneurship, SMEs, Regions, and Cities, and Affiliate Researcher at the metaLAB (at) Harvard and at the Policy Evidence Centre, Newcastle University. He has been Interim Director of the Policy AP of EIT-KIC Culture and Creativity, Visiting Professor, Visiting Scholar at Harvard University, Faculty Associate at the Berkman-Klein Center for Internet and Society, Harvard University, and Special Adviser of the EU Commissioner to Education, Culture, Youth and Sport. His work focuses on culture as a driver of social and behavioral change, with applications to policy design and societal challenges.

Sacco is a member of the scientific/steering board of the Foundation for the School of Cultural Heritage and Activities, Italian Ministry of Culture, of Europeana Foundation, Den Haag, of the Jameel Arts & Health Center, New York University, and of the Advisory Council on Scientific Innovation of the Czech Republic, Prague. With more than than 250 papers published, he is recognized internationally for his contributions to culture-led development, policy evaluation, and his engagements as a keynote speaker at major cultural policy events.

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Mrs Gaia Fusai is Lawyer in Milan since 1998, qualified by all the Italian Supreme Courts. She has developed a specific branch of expertise in legal assistance in the art world, advising private clients as well as public institutions, galleries and museums with the most integrated service. She covers all the legal aspects from the attribution and authenticity of a work of art, through the protection of important collections, to the insurance and contractual profiles of sale and purchase, transfer, donation and loan of masterpieces of art, following all the import-export procedures as provided by the Italian Law of Cultural Heritage.

She has also focused her passion in art, being a private collector, managing and organizing by herself important exhibitions in Italy as well as abroad. She has published articles on Art and Finance and has held courses in Information and Communication Law, as Professor by the University of Reggio Emilia, in Italy.


Our Partnerships

Civita Mostre e Musei specializes in creating and managing cultural projects, including exhibitions, museum services, and regional planning initiatives. The organization collaborates with public institutions and private entities to promote art and heritage through tailored solutions, ranging from exhibition production to digital innovation. Their work emphasizes enhancing visitor experiences, preserving cultural identity, and integrating advanced technologies into cultural services.

Zètema Progetto Cultura is a company dedicated to managing and promoting cultural activities in Rome, including museums, archaeological sites, exhibitions, educational initiatives, and tourism services. It collaborates with Rome’s municipal administration to maintain and enhance the cultural heritage and provide diverse programming for all age groups. Its offerings range from museum services and youth programs to technical projects and library support.

Videocittà is the most important Italian festival of digital arts and immersive cultural experiences, attended by almost 500,000 people in 7 years, as well as the most important international digital and audiovisual protagonists. It features immersive installations, audiovisual performances, and creative digital projects, showcasing renowned international artists and innovators. It aims to bridge art and technology while fostering creativity and community engagement. Videocittà is also the leader of the major European project CO-VISION, co-funded by the European Commission under the Creative Europe programme, which involves some of Europe’s leading audiovisual and digital festivals, as well as universities and research centres. The three-year project (2024-2026) aims to use digital art to create installations, performances, debates and contemporary art activities, with a special dialogue between nature and creativity.

Flash Art is a global platform dedicated to contemporary art, offering critical perspectives, interviews, reviews, and comprehensive coverage of exhibitions, artists, and cultural events from around the world. It is available in both online and print editions, addressing diverse facets of the art world, including visual arts, design, and performance. Flash Art was the first magazine that published the works or to dedicate its covers to artists such as Marina Abramović, Maurizio Cattelan and Damien Hirst, among others. Throughout its history, the magazine had internationally renowned critics and curators as collaborators, such as Achille Bonito Oliva who introduced the Italian Transavantgarde in the first issue of Flash Art International in 1979, and internationally acclaimed contemporary artists such as Enzo Cucchi, Francesco Clemente, Sandro Chia, and Mimmo Paladino.